Turn Google reviews into a growth engine.

How a simple, repeatable process can drive visibility, trust, and new patients.

If you're a practice owner exploring ways to grow your business, chances are you’ve been pitched everything from billboards to influencer marketing. But one of the most reliable growth tools available to you is one you already have access to—and might be underutilizing:  Google reviews.

At Modis, we’ve seen firsthand how powerful a well-executed review strategy can be. Practices across our platform have used this simple tactic to rise to the top of search results, grow new patient volume, and reinforce an internal culture of excellence.

Here’s how to turn your Google reviews into a strategic asset—starting this week.

Why Reviews Matter More Than You Think

Think about how you choose a new restaurant, vet, or mechanic.
You probably check reviews. So do your patients.

93% of consumers say online reviews influence their decisions
79% trust online reviews as much as personal recommendations

From a marketing perspective, reviews also boost your local SEO—helping your practice show up higher in Google searches, often above competitors who are spending far more on paid ads.

For dental practices, this visibility is a major driver of growth.


Here’s how Dr. Grant Olson of Innovative Dental— a Modis partner since 2023—talks about reviews with his team: “I only talk to my team about one metric: 5-star experiences.”

What does that mean in practice?

Patients feel the difference. They’re receiving top-tier care from a team that’s truly invested—and they’re excited to share that experience with others.

Teams feel the purpose. Staff members feel valued, fulfilled, and proud of the work they do every day.

The practice grows organically. Word-of-mouth marketing, fueled by glowing reviews, attracts more new patients without expensive ad spend.

This is more than a marketing tactic. It’s a culture.

How to Get Started:

Try a 15-Minute Monday Huddle. In your next team meeting, take 15 minutes to put this into action:

5 min – Read your most recent 5-star Google reviews aloud. Celebrate wins and highlight specific team shoutouts.

10 min – Ask team members to share a memorable 5-star experience they've had (as a customer or patient) and how it made them feel.

Then brainstorm ways to create 5-star experiences in your own practice that week—like offering cookies, writing personal notes, or simply listening more deeply.

Want to Put This into Practice?

You don’t need a huge budget to grow your practice—you just need a smarter strategy. That’s the Modis Playbook in action: clear, proven steps that lead to long-term results.

If you’re ready to elevate your brand, boost patient trust, and drive smart growth, we’d love to show you what’s possible. We invite you to learn more about our investment partner, The Thurston Group, or schedule a 30-minute consultation with the Modis team to explore what a partnership could look like for you.

How a simple, repeatable process can drive visibility, trust, and new patients.

If you're a practice owner exploring ways to grow your business, chances are you’ve been pitched everything from billboards to influencer marketing. But one of the most reliable growth tools available to you is one you already have access to—and might be underutilizing:  Google reviews.

At Modis, we’ve seen firsthand how powerful a well-executed review strategy can be. Practices across our platform have used this simple tactic to rise to the top of search results, grow new patient volume, and reinforce an internal culture of excellence.

Here’s how to turn your Google reviews into a strategic asset—starting this week.

Why Reviews Matter More Than You Think

Think about how you choose a new restaurant, vet, or mechanic.
You probably check reviews. So do your patients.

93% of consumers say online reviews influence their decisions
79% trust online reviews as much as personal recommendations

From a marketing perspective, reviews also boost your local SEO—helping your practice show up higher in Google searches, often above competitors who are spending far more on paid ads.

For dental practices, this visibility is a major driver of growth.


Here’s how Dr. Grant Olson of Innovative Dental— a Modis partner since 2023—talks about reviews with his team: “I only talk to my team about one metric: 5-star experiences.”

What does that mean in practice?

Patients feel the difference. They’re receiving top-tier care from a team that’s truly invested—and they’re excited to share that experience with others.

Teams feel the purpose. Staff members feel valued, fulfilled, and proud of the work they do every day.

The practice grows organically. Word-of-mouth marketing, fueled by glowing reviews, attracts more new patients without expensive ad spend.

This is more than a marketing tactic. It’s a culture.

How to Get Started:

Try a 15-Minute Monday Huddle. In your next team meeting, take 15 minutes to put this into action:

5 min – Read your most recent 5-star Google reviews aloud. Celebrate wins and highlight specific team shoutouts.

10 min – Ask team members to share a memorable 5-star experience they've had (as a customer or patient) and how it made them feel.

Then brainstorm ways to create 5-star experiences in your own practice that week—like offering cookies, writing personal notes, or simply listening more deeply.

Want to Put This into Practice?

You don’t need a huge budget to grow your practice—you just need a smarter strategy. That’s the Modis Playbook in action: clear, proven steps that lead to long-term results.

If you’re ready to elevate your brand, boost patient trust, and drive smart growth, we’d love to show you what’s possible. We invite you to learn more about our investment partner, The Thurston Group, or schedule a 30-minute consultation with the Modis team to explore what a partnership could look like for you.

Learn more about the Modis opportunity.

To take a deeper dive into our team, partnership model and valuation process, connect with a team member today.